The University of Saint Anthony sent eight delegates from the circle of Young Communicators to be the official representatives in the 4th ICCS Convention on Media Communication at University of Northerastern Philippines last November 27, 2010.
They are: Marlon Pontillas, AB Communication; Shiela Marie Balbuena, AB Communication; Reinaline Lanuzo, AB Communication; Liezel Zamudio, AB Communication; Honey Rose Camila, AB Political Science; Noenah Salvador; BSED; Diorinda Calibara, BSED; and Jovie kate Ramboyong; BS Commerce.
This is the first regional seminar conducted by the ICCS.
International Center for Communication Studies or ICCS is the fastest growing training center for future practitioners of the communication profession. It aims to provide a venue for the advancement and essential evaluation of communication practices in the field of journalism, psychology, PR etc. Also, it is a member of the Council of Affiliates of the Association for Education in Journalism and Mass Communication in South Carolina, USA and an institutional member of the Foreign Correspondents Association of the Philippines (FOCAP).
The fourth year of the convention bannered the theme: “Media Practice: Different Fields; Different Challenges.” The talk was divided into five sessions rendered by the most promising media practitioners in the country, both in radio and television.
The program started at 9:30 A.M. and hosted by Mr. Alex Baltazar. The first talk was all about “Lecture on News Writing” by Ms. Sol Aragones, an ABS-CBN field reporter. Ms. Aragones highlighted the steps on writing news in television and the critical parts in covering news. Before the talk ends, a game was conducted by Ms. Aragones to the students. The game was an Impromptu Broadcasting and Marlon Pontillas, third year Communication Student was placed second.
The next talk was followed by Mr. Mark Salazar, GMA7 field reporter stressing the “Media Ethics in the Philippines”. The presentation was based in part on the GMA7 News and Public Affairs and Editorial Manual. He emphasized that Journalists are expected to provide news that is factual, unbiased, and devoid of any motive other than the pursuit of truth.
On the afternoon session, Ms. Cecille Lardizabal of Reuters Television/Inquirer Radio tackled the “Current Issues and Trends in Radio Broadcasting”. Ms. Lardizabal pointed out the purpose of radio in human’s life and how to make magic to the listeners if you want to be inclined in Radio Broadcasting.
The fourth speaker was introduced by Mrs. Remelita Fraginal, Dean of the College of Arts and Sciences (USANT). The speaker was a field reporter in GMA7 and discussed about Documentary Making. She is none other than Ms. Maki Pulido. Ms. Maki overemphasized that during a shoot, moral obligation must be instilled to a media practitioner. Documentary Making takes a lot of process yet fulfilling when it is successfully done.
Lecture on Covering Dangerous Stories was humorously delivered by Ms. Susan Enriquez, GMA7 field reporter to the delegates. Ms. Enriquez shared her creepy experiences in the field. Yet, she was so thankful that she surpassed the catastrophe that she encountered.
The seminar was successfully held because of the substantial information gained by the students to the speakers. At the end of the talk, professors and students were given the chance to raise their points to the speakers.
